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Any pump.fun coin whose on-chain creator you are can have its fees redirected. The fees stop going to your wallet and start going to the coin’s PURPS wallet, which runs the strategy you choose.
1

Check the coin

GET /redirects/{mint} shows feeWallet (where the fees must go), redirected (whether they already do) and registered (whether a strategy is attached).
2

Route the fees

If not redirected: POST /pumpfun/fees with mint and creatorWallet, sign the returned transaction with the creator wallet, and send it through /transactions/send.
3

Register the strategy

POST /redirects with mint and the strategy config, built as on the purps.lol launch page. If it answers registered: false, the chain has not shown us the routing yet: wait a few seconds and call it again. registered: true and the coin is live on purps.lol with its strategy running.
A coin’s strategy is set once, at registration.